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Generali Growth & Innovation Programme (GROW 2026)
Application Ends: 31st August 2026
Apply NowprogramME
Generali Growth & Innovation Programme (GROW 2026)
Application Ends: 31st August 2026
Apply NowEvent details
Accelerate Your Startup with One of the World's Leading Insurance Companies
Generali Growth & Innovation Programme (GROW 2026) is designed to help ambitious startups accelerate growth, strengthen their business, and unlock new opportunities within the insurance, health and protection ecosystem.
If you're building an innovative solution with real market potential, this is your opportunity to learn from industry experts, connect with Generali leaders, and showcase your startup through a structured accelerator programme.
Applications are now open. This is your opportunity to turn your innovation into industry impact.
Who Should Apply?
We're looking for ambitious startups that are ready to take the next step.
You should apply if you:
- Are incorporated and operating in Malaysia
- Are at the Seed to Series A stage
- Have an existing MVP or commercial product
- Have at least one full-time founder committed to the business
- Are developing innovative solutions relevant to the insurance, health and protection ecosystem
Solutions may include, but are NOT limited to:
- InsurTech
- HealthTech
- FinTech
- Artificial Intelligence (AI)
- Cybersecurity
- ClimateTech
- Mobility
- Embedded Technology
- Data & Analytics
- Enterprise Technology
- Customer Experience Solutions
How You Can Benefit?
The Generali Growth & Innovation Programme goes beyond the traditional accelerator model. It brings together startups, industry leaders, and experts to strengthen capabilities, unlock opportunities, and advance innovation across the insurance ecosystem.
Gain practical insights from Generali leaders, experienced practitioners and ecosystem experts.
Refine your business model, product positioning and growth strategy through expert guidance.
Explore how your existing solution can create value within the insurance, health and protection ecosystem.
Build meaningful connections with industry experts, founders and ecosystem partners.
Showcase your startup and gain exposure through the Programme and Demo Day.
Outstanding startups will have the opportunity to receive funding and gain greater visibility within the innovation ecosystem.
Programme Timeline
What to Expect During the Programme
Over approximately 10 weeks, selected startups will participate in:
Interactive workshops led by industry experts
One-on-one mentoring and advisory sessions
Networking with founders and ecosystem partners
Industry visits and knowledge-sharing sessions
Pitch coaching and presentation preparation
Demo Day to showcase your startup
Frequently Asked Questions
No. We welcome startups across a range of sectors—including HealthTech, FinTech, AI, ClimateTech, Cybersecurity, Enterprise Technology and more—as long as your solution has relevance to the insurance, health and protection ecosystem.
We are looking for Malaysian startups from Seed to Series A with an existing MVP or commercial product.
No. The Programme is designed to support startups with existing solutions. Throughout the Programme, you'll explore how your solution can create value within the broader insurance, health and protection ecosystem.
There is no programme fee.
Selected startups will be required to pay a refundable Startup Commitment Deposit of RM1,000 to confirm their participation. The deposit will be refunded upon successful completion of the Programme, subject to the Programme's Terms & Conditions.
Yes. Generali will provide funding to outstanding startups selected through the Programme. Further details regarding the funding structure and allocation will be shared at a later stage. This funding is non-dilutive, meaning startups can receive funding without giving up equity or ownership in their company.
The accelerator runs over approximately 10 weeks, comprising workshops, mentoring sessions, industry engagement, and a Demo Day.
Up to 12 startups will be selected to participate in the Programme.
The Programme adopts a hybrid format, combining both in-person and virtual sessions.
In-person activities will primarily be held at various venues across the Klang Valley, while selected mentoring sessions and programme activities may be conducted online.
Generali Malaysia is one of the largest general insurers and an emerging life insurer in Malaysia, dedicated to delivering best‑in‑class general and life insurance protection solutions for individuals, families, and businesses. As part of the Generali Group, a global insurance leader with over 190 years of heritage, Generali Malaysia carries forward a deep legacy of protection, service excellence, and innovation.
Take the Next Step in Your Startup Journey
Your future is built in the present. Generali is HERE NOW to help you grow, scale and succeed.
If you would like to learn more before applying, send your questions to [email protected] and we will be in touch.
Important Documents
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